Tuesday, January 10, 2012
Join the Alexandra Mendes call tonight and learn more about her plan to put members first!
Monday, January 9, 2012
Empowering and engaging Young Liberals - Alexandra Mendes' plan for youth
"Young people in politics, as in all other facets of civil society, offer us a daring, optimistic and creative energy that we must embrace if we want to truly reflect our communities.
No party, in fact, no organization can be truly vibrant and relevant without fully engaging these sources of power and renewal."
Dear Fellow Liberals,
As we approach the Biennial Convention, it is important to talk about the role of Young Liberals within the party, and the important role youth will play in renewing our party. It is sometimes said that “Youth are the leaders of tomorrow” – but I can speak from experience that youth are the leaders of today! I have a proven track record of successfully engaging and empowering Young Liberals. I know how important a role Young Liberals can play when they are given the respect and responsibility they deserve. An 18-year-old Young Liberal managed my campaign in 2008 and the efforts of Young Liberals played a crucial part in my victory in a very close race.
I have kept very good memories of my experience. I learned a lot and I won’t ever forget that you gave me my first opportunity.
Farah Chagnon, Campaign Manager, 2008 Election
At this biennial, youth will form a large percentage of the delegates, which is a great sign that young Canadians are engaged in the party and will participate wholeheartedly in the rebuilding process going forward. This is why empowering, listening to Young Liberal voices and ensuring they are heard is a cornerstone of my campaign.
Youth are worthy of distinction, not only because of the sheer size of their delegation, but because the general Liberal membership recognizes the overwhelming and urgent need to prioritize youth in order to rebuild and renew our party.
As President of the Liberal Party of Canada, my role will be to ensure that the Young Liberals of Canada Executive will have all the tools and resources required to be effective in their respective jobs – including communications tools, recruitment materials, a program for sharing best practices, fundraising support and encouragement for innovation.
I will work with the Caucus and party office to have regular town-hall meetings with youth and young liberals in different parts of the country, on post-secondary campuses and community centres, with an emphasis on un-held ridings and rural areas. I believe that our National Executive, MPs, Senators, and candidates of record should be on the front lines of engaging and listening to youth.
One of the keys to ensuring that Young Liberals have all the tools and resources they need entails thinking about the sustainability of the YLC, both financially and organisationally. Therefore, as President, part of my role would be to ensure that the LPC Executive Board does all it can to support a financially viable and efficient Young Liberals of Canada Commission. I believe that supporting the Young Liberals involves more than promises of increased budgets, rather it involves encouragement and support for self-sufficiency through YLC fundraising initiatives.
One best practice model that I have found is the Ontario Young Liberals FLY program that allows them to bring in additional sources of funding through a monthly donation system, independent of the LPC or OLP. This is certainly something that I as President, would like the National Executive to consider for YLC.
I will ensure that the YLC President, as a full-fledged member of the LPC National Executive, has an equal voice and opportunity to defend and support his ideas. This means that the President’s voice is heard, and that no other members of the executive seek to silence or ignore it.
The position of YLC National Director ought to be preserved to make sure the YLC has a voice and ally at the party’s organisational level.
I believe we need to form stronger relationships among our PTAs and the riding level associations, including those Young Liberals at the riding level. We could build on the model of the Council of Presidents and establish a Council of Young Liberal Leaders – with Young Liberal Riding Presidents or youth riding association representatives – to give them a direct voice and line to National Executive.
Youth need to feel engaged in all parts of our party, tapping into the energy, experience, and excitement they bring to the Liberal cause.
This means building on and celebrating the successes of YLC projects. As one example, the party ought to recognize the successful fundraising campaign for the 2011 YLC Climate Change Convention delegates. As President I would work with rest of National Executive and party to create a mechanism in which the party routinely taps into the energy and ideas of the Young Liberals across Canada such as event ideas, collaborations with other organisations, and support for Young Liberals to attend conferences. However, engaging youth, not only requires listening and support, but also seeking opportunities where the party can assist financially and organisationally with fundraising, while highlighting and encouraging these initiatives moving forward.
My entire platform is based on changing the culture of the Liberal Party to make it a member-driven and member-responsive party. We must harness the talent in this party to drive this party forward. When a Liberal—any Liberal—comes forward offering us innovative ideas and talent, we must harness this and help them to help develop our party. We need to harness the talent of young Liberals by allowing them to contribute to the areas that they are passionate about and in areas where they have talent.
It is my firm belief that young Liberals are best served by not being relegated to “Young Liberals Only” areas, but bringing them into all areas of this party. If a Young Liberal is talented in policy, messaging, etc. he or she should sit side-by-side, shoulder-to-shoulder with other Liberals at the table and contribute and have his or her contribution respected. At that table there will also be Liberals with many years of experience, wisdom and successes and this allows knowledge to be shared, and a whole new generation to be prepared to lead this party into the future.
I am feeling very optimist for the future of the Liberal Party of Canada.
Alexandra
«Les jeunes dans la vie politique, comme dans toutes les autres facettes de la société civile, nous offrent une audace, une énergie optimiste et créative que nous devons adopter si nous voulons véritablement refléter nos communautés.
Aucun parti, aucune organisation ne peut être vraiment dynamique et pertinent, sans engager pleinement ces sources de pouvoir et de renouvellement. »
Chers collègues libéraux,
Alors que Congrès biennal approche à grand pas, il est important de parler du rôle des jeunes libéraux au sein du parti et du rôle crucial que les jeunes joueront dans le renouveau. On dit parfois que «les jeunes sont les leaders de demain » - mais je peux parler par expérience que les jeunes sont les leaders d'aujourd'hui! Dans mon expérience politique et communautaire, j’ai déjà démontré ma capacité à engager et à responsabiliser les jeunes libéraux. Je comprends très bien l'importance du rôle que les jeunes libéraux saisissent lorsqu’ils sont traités avec le respect et la responsabilité qu'ils méritent. Ma campagne en 2008 était gérée par une jeune libérale de 18 ans, et les efforts plusieurs autres jeunes libéraux ont contribué significativement à ma victoire dans une course très serrée.
« « Je garde de très bons souvenirs de mon expérience. J’ai appris beaucoup et n’oublierait pas que tu m’as donné ma première chance. ».
Farah Chagnon, directrice de campagne, 2008
Lors de cette biennale, les jeunes composent un pourcentage important des délégués, ce qui est un signe très encourageant que les jeunes Canadiens sont engagés dans le parti et participeront sans réserve au processus de reconstruction qui nous attend. C'est pourquoi la responsabilisation, l'écoute de jeunes voix libérales et l’assurance qu'ils sont entendus est une pierre angulaire de ma campagne.
Les jeunes méritent notre considération, non seulement en raison de la taille de leur délégation, mais parce que l'ensemble des Libéraux reconnaît la nécessité impérieuse et urgente de donner la priorité aux jeunes afin de reconstruire et renouveler notre Parti.
En tant que présidente du Parti libéral du Canada, mon rôle sera d'assurer que l’exécutif des Jeunes libéraux du Canada aura tous les outils et les ressources nécessaires pour être efficaces dans leurs postes respectifs - y compris les outils de communication, le matériel de recrutement, le partage de meilleures pratiques, le soutien au financement et l'encouragement à l'innovation.
Je veillerai à ce que le président des JLC, en tant que membre à part entière de l'exécutif national du PLC ait une voix égale et la possibilité de défendre et de soutenir ses idées autant que les autres membres. Cela signifie que la voix du président est entendue, et qu'aucun des autres membres de l’exécutif ne cherche à le taire ou à l'ignorer.
Les jeunes doivent se sentir engagés dans tous les domaines de gestion de notre parti, puisant dans l'énergie, l'expérience, et l'excitation qu'ils apportent à la cause libérale.
Ma plateforme est entièrement basée sur le changement de la culture du Parti libéral ; d'en faire une organisation dirigée et réflective de ses membres. Nous devons exploiter tous les talents de nos membres pour conduire ce parti vers le futur. Quand un libéral, quel que soit son groupe d’âge, se présente en nous offrant des idées novatrices et osées, nous lui devons la considération de ses idées et toute l’aide appropriée pour les concrétiser.
Nous avons besoin d’utiliser le talent des jeunes libéraux en leur permettant de contribuer aux domaines pour lesquels ils se passionnent et qui les interpellent. Je ne coirs vraiment pas que les jeunes libéraux doivent être relégués à la simple catégorie de «Jeunes libéraux», mais que dans toutes les sphères de notre Parti on puisse retrouver leur contribution et leur talent.
Si un jeune libéral est talentueux en matière de politique ou de marketing, par exemple, il ou elle devra participer à part entière à la discussion et ses contributions devront y être reconnues et validées. A cette table il y aura aussi des libéraux ayant de nombreuses années d'expérience, de la sagesse et d’histoires de succès ; cela permettra des connaissances qui se partagent et une toute nouvelle génération préparée à diriger ce parti dans l'avenir.
Je suis très optimiste pour le futur du Parti libéral du Canada !
Alexandra
Thursday, January 5, 2012
Alexandra Mendes on renewal!
Fellow Liberals,
As 2012 dawns with the promise of renewal the start of a new year offers us, I would like to share with you some of my thoughts on what our beloved Party has to do to turn this promise into genuine change for the better.
Financial Management: We need to marry fiscal stewardship with democratic engagement.
Without per vote subsidies, members and supporters alone will drive the financial bus of the Liberal Party and we need to modernize the way we do business.
I have a track record that speaks to my passion for fiscal stewardship matched only by my passion for democratic engagement.
I have a plan that will help this party adjust to our new financial reality by providing a framework that will help us thrive financially by engaging members.
My track record:
I took over as executive director of an NGO when it went into receivership. I helped steer it back to being a vibrant, membership driven organisation that has enjoyed financial success ever since, by implementing a framework that allowed it to thrive in its work at the municipal, provincial, national and international levels.
In the Liberal Party I also have a proven track record as someone who can marry prudent financial management with membership engagement. As president of a federal Liberal riding association and an MP from that same riding, we engaged enough voters to win 3 times and we did it without accumulating even one cent of debt. In fact, we left money after each campaign to help kick start the next one.
It is all about the framework we develop:
If I am elected president, one thing I would like to do is provide a framework for sustainability and growth. I will be accountable to our members and ensure that the National Executive will operate with transparency in decision-making and actions undertaken in the name of the Party.
We must have mandated quarterly reviews of the books. Every cent the Liberal Party spends has to be justifiable: it should either be spent on successful member outreach or on generating successful fundraising. We must run a leaner financial ship.
We must also run a ship that is powered by the membership and that demands a new framework for membership engagement.
We must have a mandated set of rules governing response times so members know that we are listening because we actually are.
Also, in a membership driven organization we must spend money to make money so we must have a financial wing of this party that provides reliable and sustainable funding to membership outreach. This means that we must develop - and better fund - clear and emotionally engaging messaging, we must fund initiatives such as micro-targeting and we must use our members’ creativity to find new ways of turning support into long-term funding.
In short, we need a sustainable framework that prevents waste of funds and of our members’ engagement, while it promotes growth and connectivity with voters. With that framework we will have a vibrant, financially healthy membership driven Liberal Party of Canada.
Wednesday, January 4, 2012
Alexandra Mendes on the record
Tuesday, January 3, 2012
Join Alexandra Mendes on Facebook tonight!
Come join over 100 of your fellow Liberals in a Facebook chat with Alexandra Mendes, candidate for Liberal Party President!
All you have to do is like Alexandra's Facebook page, then start asking questions at around 8 pm on her wall!
Monday, December 19, 2011
What does it take to be president? Alexandra Mendes knows
"The race for president of the Liberal Party is generating a great deal of excitement and as a Liberal I am delighted to see the renewed interest and commitment to this party by its members. However, we must not get forget that when the dust settles on the race and a winner is declared, the real work will start. Debates among candidates will be forgotten and the nitty-gritty of the job will get done in many different places; often not on a stage and often out of the public eye. Simply put, the president is not the leader of the party. The president’s job is to help the members, the Caucus and the leader do their work.
One of the first tasks to be tackled is to sit down with the financial books of the Liberal Party. Managing the finances of our Party will be a crucial job for the president and the National Executive in the months to come.
What am I bringing to this aspect of the position? I became executive director of membership driven organization when it went into receivership and helped bring it to financial stability. From this I learned to balance books and be financially responsible with limited funds. This is often a diplomatic act of ensuring that the necessary funds are available for activities that sustain and grow an organization while cutting down on waste and unnecessary spending. Also, since the future of party financing demands that we finance our party from donations alone, we need to manage the money we now have and to engage Canadians to donate and support our party. This will require that we think outside the box to strengthen our finances. The membership has identified creative ways to increase funds and heighten the Liberal profile and as president I would work hard to facilitate these initiatives.
I believe that under the new financial reality, members must drive the financial bus; without the per-vote subsidies we need to change the way our Party does business. To provide a lasting financially responsible framework, I believe that we must have a mandatory quarterly review that assesses both input and output of funds and mandates that we justify our spending either on the basis of successful member outreach or successful fundraising. If an expenditure item does neither, then it should be eliminated in the interest of frugal fiscal management.
The other fundamental aspect of the job is to meet with Liberals, to hear their concerns and suggestions. For the president of the Liberal Party, these meetings require another set of talents: listening and knowing when and how to act. After my many experiences as a MP, a riding association president and an executive director of an NGO I have learned that there is a fundamental difference between listening to people and simply allowing people to talk. For me, listening is an active, purposeful activity where I try to understand and piece together what people are thinking and feeling; what they are asking for; how they offer to help; and even what they are critiquing us on.
For me, listening must always be followed by any appropriate action. There is no point listening passively and then moving on; it leaves people frustrated and also allows many helpful suggestions and golden opportunities to slip away. For example, a young man representing OpenMedia.ca approached me during the May 2011 campaign. He wanted to know why Liberal MP’s hadn’t signed on the online petition against user-based internet fees. I was surprised that we hadn’t, I made two phone calls to the appropriate critics and in less than 48 hours, Liberal MP’s had become the darlings of OpenMedia.ca. The young man who had come to me originally was so impressed at the results that he became a member of the Party, joined my campaign team and became our “go-to” person in all IT related matters.
The president must also be responsive to riding associations. As an active member of the Brossard – La Prairie riding association for over 10 years, as a riding association president that supported the election of the Hon. Jacques Saada twice and as an MP who won in the same riding, I have intimate knowledge of the challenges faced by riding associations. I believe that the president must work with riding associations one by one and with the Council of Presidents in a constructive way. A president’s job is not to dictate what should be done but rather to help associations to do their job because they know their communities best. A “one plan fits all” approach will not succeed; we must take into account the unique nature of each riding.
Again, the act of listening cannot be left to chance. We must do something that is required from every president and if elected I would institute a set of rules governing response times. Any written submission from a riding association must be responded to within 30 days and if the decision is required and still pending at 90 days, then there must be a further communication every 30 days until a decision is made.
Another crucial job for the president is to facilitate Liberal messaging. The president is not the spokesperson for the party; that is clearly and indubitably the leader’s job. The president and the National Executive do have however a crucial role to play as facilitators for messaging. As a MP that got swept up by the Orange Wave, I also know that we need to focus on the air war as well as the ground war. In my riding we set up the winning conditions for the 2011 election as we had numerous times before. However, the combination of the attack war against Michael Ignatieff and the Liberals, and the NDP’s successful messaging campaign in Quebec, all of our diligent work was thoroughly overridden.
If I am elected president, I will commit to helping with the air war. First and foremost, this will require that funding be available to define our leader before our opponents define him/her. Second, we will have to change the way we do the business of messaging. We need to communicate more effectively to reach the hearts as well as the minds of Canadians. We need to communicate effectively and in a timely manner with members about the positions the party has taken on issues.
We need to fundraise by showing why our Party deserves the support of Canadians by earning each dollar. We can do this by having clear, simple, straightforward conversations about what Liberals want to support and why. These messages need to not only go out to members; we need to use our free opportunities in the media to effectively, rationally and emotionally connect with Canadians.
This is my understanding of what it means to be president of the Liberal Party of Canada. How do you see it? I really would love to read your thoughts…"
Friday, December 16, 2011
Experience to get the job done - Alexandra Mendes' proven track record
and be accountable to the membership. It is not enough to simply chair
meetings or to be a talking head on TV, a President must have the
passion and experience for organizational management required to take
on the heavy tasks of rebuilding our party.
Alexandra Mendes has that passion and experience.
Within the party, Alexandra has demonstrated her management experience
in the myriad of roles she has played - working her way up through the
party, going all the way from a local riding volunteer, to a riding
association President, to an MP assistant to proudly serving the
people of Brossard-La Prarie. Alexandra also has valuable experience
at management outside of politics, having served as Executive Director
of Maison Internationale de la Rive-Sud, an immigrant settlement
agency on the south shore of Montreal. When Alexandra took over the
agency, it was in trouble, having gone into financial receivership,
and not able to play its part in helping New Canadians thrive in our
great country. But with skill, dedication, and passion, Alexandra
helped right the ship and brought the agency back into financial
stability. Alexandra has a proven track record, not rhetoric, of
bringing hard work and dedication to organizational management, and
the Liberal Party of Canada needs someone both with a firm commitment
to improving management operations, and passion for the Liberal Party
and Liberal values.
Alexandra Mendes is the best candidate for the job of Liberal Party of
Canada President. Elect a President with passion, dedication, and a
proven track record to help our party renew.
Tuesday, December 13, 2011
Fantastic cross Canada support for Alexandra Mendes!
Support for Alexandra Mendes is growing in every province. Liberals are choosing Alexandra because of her proven ability to take a member-driven organization and turn it around to make it financially successful. Liberals are choosing Alexandra because her experience as a riding association president and as a Member of Parliament give her valuable insights into how the party works and what is needed to support a riding and win a riding. Liberals are choosing Alexandra because she is more interested in listening to the membership than talking at them. Liberals are choosing Alexandra because she will change the culture of the party by ensuring that the ownership of the party is in the hands of the members and that we put an end to infighting by standing united as a party. These are excerpts of what just a few of them have to say about Alexandra, click on their names to read the full endorsement:
Les appuis envers Alexandra Mendès arrivent de toutes les provinces. Les libéraux choisissent Alexandra en raison de sa capacité éprouvée à prendre une organisation dirigée par ses membres et de la rendre financièrement stable. Les libéraux choisissent Alexandra parce que son expérience en tant que présidente d'une association de circonscription et en tant que députée lui ont permis d'acquérir des connaissances essentielles sur les opérations du Parti et ce que cela prend pour soutenir et gagner une circonscription. Les libéraux choisissent Alexandra parce qu'elle accorde beaucoup plus d'importance à écouter les membres qu'à leur imposer ses opinions. Les libéraux choisissent Alexandra parce qu'ils sentent qu'elle saura changer la culture du Parti en s'assurant que les membres demeurent les principaux « actionnaires » de notre formation et qu'elle fera tout son possible pour mettre fin aux querelles intestines qui nous déchirent depuis des années. Voici des extraits de ce que quelques-uns d'entre eux ont à dire sur Alexandra, cliquez sur leur nom pour lire leur témoignage complet:
I am extremely pleased to support Alexandra Mendes as President of the Liberal Party. Alexandra has a clear grasp of the issues facing our Party and brings experience as a committed volunteer, a political activist, an engaged political professional and as a parliamentarian to this job. She will ensure every voice is heard as we rebuild the Liberal presence across the country. Alexandra understands the role of President in ensuring that good governance, effective and efficient administrative structures and solid financial support are developed well before the next election. She is running for the right position at the right time and has my full support.
— Rob Oliphant, OntarioThis is why we should burst with optimism and pride at the thought of Alexandra Mendes as President of the Liberal Party of Canada: ...
... Mendes insists on inclusion in our Party and in our country. She is a communicator and a consensus builder. Her commitment to a progressive and prosperous society, to justice and human rights, to women's issues, citizenship, immigration and multiculturalism are an invaluable asset to a Party needing to grow....
— Jade Boldt, Alberta... I like you, want the very best for our Party. We need a President who is a facilitator, someone who listens and then acts, someone with proven competency in restoring organizations in precarious health (financial and organizational), someone with high ethical standards and proven integrity and finally someone who 'gets' Canada's diversity on linguistic, ethnic, racial and religious origins. Well, the only candidate in my mind who meets all those criteria is Alexandra Mendes. ...
— Marlene Jennings, Québec... Tout comme vous, je veux le meilleur pour notre parti. Nous avons besoin d'un facilitateur, d'une personne à l'écoute qui sait aussi passer aux actes, quelqu'un qui a fait preuve de ses compétences, telles la réussite de la restructuration d'organismes en difficulté (financières et structurelles), une personne qui a fait preuve de ses valeurs sur le plan de l'éthique ainsi que de son intégrité. Et non moins essentiel, nous avons besoin d'une personne qui comprend la diversité, qui comprend le Canada dans toutes ses dimensions, tant au niveau linguistique qu'au niveau ethnique, racial et religieux. Or, à mon avis le (la) seul(e) candidat(e) qui atteint tous ces critères est Alexandra Mendes. ...
— Marlene Jennings, QuébecMeeting an unusual politician - intelligent, well informed, candid, courageous, friendly, charming... you have renewed our dreams and hopes for better Liberal times ahead. Thank you!!!
— Ivanka Ruseska, Alberta... Alexandra is committed to working with riding associations and rebuilding them, re-focusing the priorities of PTA's on local, riding level engagement. Re-empowering our riding associations is critical to rebuild the party, particularly in Quebec and The West. As a supporter of organizations like Equal Voice, I am pleased that the cause of gender equality within the party organization, and in candidate recruitment is an important issue for Alexandra, and one she will work towards as President.
Alexandra has a critical understanding of what the role of President is and isn't. We need an organizer, a manager, a facilitator, not someone who will be writing talking points and doing interviews, taking attention away from our leader and caucus.
With her approach to engagement and reform, Alexandra is the best choice for President ...
— William Norman, OntarioAlexandra believes, as I do, that the liberal party members ultimately are responsible for the decision-making process and their ideas and recommendations should be respected and valued, as well as implemented by their duly elected officers. Decisions have to come from the bottom-up not top-down and this has to be the modus operati of everything we do as a political party in order to grow and again earn the right to be a contender for the governance of our great country. She believes in a democratic, transparent and accountable executive which answers at every occasion to the party members who are the heart and soul of the our party, and by serving their interests she assures their continued support of and continued involvement in our party. ...
For these reasons and many more, I am confident that Alexandra is the President who, along with all of us, will rebuild a strong, dynamic and interactive party that will earn the right to once again govern our great country. ...
— Eleni Bakopanos, Quebec...Alexandra believes strongly in the importance of listening and she puts that belief into practice in her communications with members. And, because Alexandra has a knack for putting people at ease when she talks with them, conversations with her are genial, open and productive.
Alexandra's communications skills are also an asset in building teams and facilitating teamwork. Her commitment to teamwork will be a tremendous asset in rebuilding the Party across Canada. ...
— Joel Klebanoff, OntarioOui j'appuie Alexandra parce que je connais son humanité, je connais son authenticité et sa passion envers ce en quoi elle croit, j'ai expérimenté son intégrité, j'ai connu sa fidélité et sa loyauté à travers 2 décennies d'amitié vraie, je l'ai côtoyé à l'appui et à la défense des plus faibles, je l'ai vue à l'œuvre dans des situations faciles et surtout dans celles plus difficiles, je l'ai vue diriger avec une main de fer dans un gant de velours. ...
— Ninette Abi-Khalil, Québec
You can see more endorsements for Alexandra Mendes from great Liberals like Sen. Grant Mitchell, Sen. Joan Fraser, and MP John McCallum on the endorsements page:
http://www.alexamendes.ca/en/endorsements